Barbershop Books & The Elevate Prize Foundation

Tuesday December 19, 2023 By Barbershop Books

New York City-Based Barbershop Books Recognized as a Top 10 CNN Hero During
CNN Heroes: An All-Star Tribute for Work Toward Early Childhood Literacy.

Barbershop Books to Potentially Receive Up to $50K in Matched Donations from
the Elevate Prize Foundation Through January 5, 2024

New York City, N.Y. – (Dec. 10, 2023) – New York City-based Barbershop Books was recognized as a Top 10 CNN Hero during CNN Heroes: An All-Star Tribute on Sunday, December 10. Barbershop Books was celebrated by CNN Heroes for its work toward a future where all children identify as readers and enjoy learning. Presenting the award was Actor, Jeffrey Wright who made a special appearance to present the honor to Barbershop Books in celebration of their life-changing work.

The Peabody and Emmy® Award-winning CNN Heroes: An All-Star Tribute, which honors everyday people who are making extraordinary contributions to help improve the lives of others, was hosted by Anderson Cooper and joined by CNN Anchor and Chief Legal Analyst Laura Coates as co-host of the live show from the American Museum of Natural History in New York City.

As a Top 10 CNN Hero, Barbershop Books has the potential to receive $50,000 in matched donations from global nonprofit the Elevate Prize Foundation. The donations will help Barbershop Books continue their life-changing work to inspire Black boys and other vulnerable children to read for fun through child-centered, culturally responsive, and community-based programming and content. Supporters can make online donations to Barbershop Books directly from through Friday, January 5, 2024, until 11:59 p.m. PT.

“It was an incredible honor to celebrate this year’s Top 10 CNN Heroes. These everyday people prove that one person really can make a difference and change the world,” said Mark Doctrow, Executive Producer of CNN Heroes. “Our viewers have shared with us how inspired they are by their remarkable work and have asked us time and time again how they can support the life-changing work they are doing. We’re happy to share that direct contributions can be made to each of our Top 10 CNN Heroes by visiting and clicking donate. And, right now, through January 5, the Elevate Prize Foundation is matching donations for each of our Top 10 CNN Heroes up to $50K, helping donations go further and doubling the impact for our Top 10 CNN Heroes.”

Additionally, Barbershop Books will receive organizational capacity-building and tailored resources to bring visibility to their work and maximize their impact from the Elevate Prize Foundation while attending its annual Make Good Famous Summit in Miami in May 2024. In its second year of

collaboration with CNN Heroes, the Elevate Prize Foundation is committed to bringing visibility to the
work of changemakers, creating a fanbase for good, and inspiring action on an international scale.

“This year’s Top 10 CNN Heroes are nothing short of exceptional. The Elevate Prize Foundation is thrilled to support them in helping to further their impact and raise visibility for the incredible work they are doing,” said Joseph Deitch, Founder of the Elevate Prize Foundation. “It is our belief that when we ‘Make Good Famous,’ we take good further. We applaud CNN Heroes for sharing the stories of these amazing leaders and hope viewers at home will take up a banner of change in their own communities and help drive wide social and systemic change.”

CNN Heroes: An All-Star Tribute is now available for streaming on CNN Max and for pay TV subscribers via and CNN OTT and mobile apps under “TV Channels,” or CNNgo, where available.

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